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Conditioner experiment #6: Herbal Essences Beautiful Ends
Tuesday, 23 April 2013 10:27What on earth is this post about? All explained here.
Name: Herbal Essences Beautiful Ends
Price: £1.19 for 75ml = £1.59 for 100ml
No. of applications: 4 from a 75ml bottle = c. 5.5 per 100ml = c. 30p each
Smell: This conditioner supposedly contains 'red raspberry and silk extracts', and it did smell slightly of raspberries, but not very strongly or somehow very pleasantly either.
Appearance in hand: Texture - similar to my old conditioner, i.e. smooth and creamy. Colour - pink.
Feeling when applied: Fine - absorbed easily, didn't feel greasy or anything.
First brush while still wet: Good. Brushed through nicely.
Hair once dry: OK. Felt smooth and silky at the top, but got quite straggly further down.
Later brush: Also OK. Shiny and smooth, but perhaps a bit flat. The bottle on this product claims that it offers 'split end protection', but I wouldn't expect to see the effects of that over only four washes, so I can't judge whether it is effective or not on that front.
Overall: Middling performance overall. Does what I would basically expect from a conditioner - i.e. makes my hair easy to brush through after washing, and reasonably silky once dry, but fails to excel. I also found myself disproportionately annoyed by the branding on this product (building on an existing long-standing annoyance with Herbal Essences advertising on TV). The very name, 'Herbal Essences', and the inclusion of 'raspberry extract' attempt to evoke earth-motherly images of living close to 'nature' which are a) annoyingly delusional in any context and b) not remotely lived up to by this product, which is in fact just as stuffed full of artificially-produced chemicals as any other conditioner. And the back of the bottle also attempts to strike up a 'bond' with me as the customer via jokey, first-person text:
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Name: Herbal Essences Beautiful Ends
Price: £1.19 for 75ml = £1.59 for 100ml
No. of applications: 4 from a 75ml bottle = c. 5.5 per 100ml = c. 30p each
Smell: This conditioner supposedly contains 'red raspberry and silk extracts', and it did smell slightly of raspberries, but not very strongly or somehow very pleasantly either.
Appearance in hand: Texture - similar to my old conditioner, i.e. smooth and creamy. Colour - pink.
Feeling when applied: Fine - absorbed easily, didn't feel greasy or anything.
First brush while still wet: Good. Brushed through nicely.
Hair once dry: OK. Felt smooth and silky at the top, but got quite straggly further down.
Later brush: Also OK. Shiny and smooth, but perhaps a bit flat. The bottle on this product claims that it offers 'split end protection', but I wouldn't expect to see the effects of that over only four washes, so I can't judge whether it is effective or not on that front.
Overall: Middling performance overall. Does what I would basically expect from a conditioner - i.e. makes my hair easy to brush through after washing, and reasonably silky once dry, but fails to excel. I also found myself disproportionately annoyed by the branding on this product (building on an existing long-standing annoyance with Herbal Essences advertising on TV). The very name, 'Herbal Essences', and the inclusion of 'raspberry extract' attempt to evoke earth-motherly images of living close to 'nature' which are a) annoyingly delusional in any context and b) not remotely lived up to by this product, which is in fact just as stuffed full of artificially-produced chemicals as any other conditioner. And the back of the bottle also attempts to strike up a 'bond' with me as the customer via jokey, first-person text:
My velvety conditioning will give your length protection against breakage and split ends. Use me: soak your hair with me, yep all the way down to the tips, rinse and repeat for good measure.Puh-lease! 7/10 for actual performance, but an extra point knocked off for stupid branding, so 6/10 overall.
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